1st November 2024

A partnership between TaylorMade Europe and OuttaBoundz, driven by the dynamic influence of Jay Bothroyd and Trey Niven, would strategically amplify TaylorMade’s reach across diverse and emerging markets in Europe. By blending OuttaBoundz’s unique street-savvy appeal and disruptive approach to sports culture with TaylorMade’s cutting-edge technology and reputation in golf, the collaboration could redefine the sport’s appeal for a broader audience.

This partnership would enable TaylorMade to tap into fresh demographic segments, combining traditional golf excellence with modern, urban flair. Together, they could drive engagement through innovative content, interactive clinics, exclusive merchandise, and crossover events, ensuring TaylorMade remains the go-to brand for Europe’s next generation of golfers.

In “Precision to Perfection”, Jay Bothroyd invites viewers to follow his personal journey from a low handicap to scratch by refining one critical aspect: his equipment. This series dives deep into the power of optimizing gear for performance, spotlighting how the right clubs, fittings, and adjustments can elevate a golfer’s game at any skill level.

EPISODE THEMES

Know Your Tools: Jay collaborates with TaylorMade experts to analyze his current gear and identify areas for potential improvement. He’ll examine club types, shaft flex, lie angles, and other gear specifics, explaining how each impacts his performance.

Fit for Perfection: A dedicated episode on club fitting, where TaylorMade pros customize Jay’s clubs to suit his exact swing characteristics, demonstrating how fitting can be a game-changer.

Game-Changer Gear: Jay tests TaylorMade’s newest technology (drivers, wedges, putters) to highlight the impact of innovative gear on accuracy, distance, and consistency.

The “OB Kidz Project: 50 for the Future” initiative aims to introduce golf to 50 children from London’s outer boroughs by providing them with free TaylorMade Junior club sets and ongoing support to foster their interest and growth in the sport. This program breaks down financial and social barriers, ensuring kids have the resources and guidance they need to embark on their golf journey. By investing in youth from diverse communities, the project not only builds skills but creates a lifelong connection to the game.

ACTIVATION DETAILS

Host a launch event at a local London golf course where the selected 50 kids receive their TaylorMade Junior clubs and participate in a fun, day-long golf introduction session. The event culminates in a group “First Drive” celebration, capturing each kid’s first shot with their new clubs, with video and photos shared on OB and TaylorMade social channels to celebrate the project’s launch.

After the kickoff, OB and TaylorMade will host monthly clinics for participants, offering regular training and practice opportunities where kids can continue honing their skills with structured instruction. Jay Bothroyd and Trey Niven could host periodic virtual or in-person sessions where they share stories, give advice, and motivate the kids, making them feel part of the OB Kidz community.

“Precision Tuning” is a deep dive into the sophisticated world of pro-level club customization, led by Trey Niven. This series demystifies what separates a pro’s club setup from an amateur’s, showing how specific, highly calibrated adjustments impact performance. Trey guides viewers through the nuances of club building, tuning, and fitting, offering insights into why pros like himself require finely tuned gear and how amateurs can benefit by incorporating tailored elements into their own setups.

EPISODE THEMES

Episode 1: The Pro’s Tool Kit – Trey gives an exclusive look inside his personal club setup, explaining why every element (loft, shaft, weighting, lie angle) is precisely chosen and how these elements interact to suit his playing style.

Episode 2: The Difference Maker – Focusing on specific clubs (e.g., driver vs. irons), Trey compares his clubs with an amateur setup, showing how adjustments to features like shaft stiffness, clubhead weight, and grip size can change performance dramatically.

Episode 3: Building a Custom Fit – Trey partners with a TaylorMade club technician to customize clubs for an amateur volunteer, demonstrating how even small changes can make a difference and what amateurs should prioritize

Episode 4: Fine-Tuning Performance – Highlighting on-course performance, Trey plays a few holes to show how his custom-tuned clubs respond in real conditions versus a generic setup, illustrating the role of club dynamics in strategic play.

“Rising Stars” is a series dedicated to profiling the most promising young players in golf, spotlighting their journeys, challenges, and early successes as they rise through the ranks. Through a mix of personal interviews, on-course action, and behind-the-scenes looks, viewers get a front-row seat to the lives of these emerging talents. Each episode delves into the players’ unique paths, the role of mentorship and support, and the aspirations that fuel their drive to succeed.

EPISODE STRUCTURE

Player Profiles: Each episode focuses on a different young golfer, sharing their background, training routines, and early victories. Stories will emphasize the unique challenges they’ve overcome and the mentors who have helped guide them.

A segment in each episode features the key figures who have supported these players, including coaches, family members, sponsors, and mentors. This gives viewers a sense of the “village” that fuels each player’s journey and the impact of community support in achieving success.

At the end of each episode, fans can vote on their favorite “Rising Star,” fostering a sense of community engagement. Top-voted players could receive additional TaylorMade sponsorship support or exclusive gear, building anticipation for future episodes.

“Game Changers” is a dynamic series of crossover challenges that brings together sports and entertainment influencers to create a unique fusion of football, street culture, and golf. This activation positions OuttaBoundz as TaylorMade’s bridge to new audiences, tapping into fan bases from other sports and cultural sectors to give golf a fresh, edgy appeal. Each event features high-energy competitions, blending elements from golf with another sport or cultural skill, keeping the action fun, accessible, and shareable.

CHALLENGE EPISODES

Football-to-Fairway Showdown: Top football influencers and OuttaBoundz ambassadors test their precision by scoring golf balls into football goals and then switching to golf’s precision challenges with TaylorMade clubs. Each player scores points based on accuracy, finesse, and creativity, with fun twists like trick shots and rapid-fire challenges.

Urban Trick Shot Series: Street culture icons, from parkour athletes to freestyle dancers, join the OuttaBoundz team to create trick shots that combine their unique skills with golf challenges. Think golf shots from unusual surfaces, urban landscapes, and creative spins that highlight versatility.

Host live pop-up events in high-traffic areas (think London’s Shoreditch or Berlin’s Alexanderplatz) where fans can watch these crossover challenges in person and even participate. These live events would offer free mini-golf sessions, giveaways, and influencer meet-and-greets, making golf accessible and exciting.

Beyond Borders is a vibrant youth exchange program designed to foster cultural understanding and enhance golf skills among young adults from across the globe through the power of golf.

Beyond Borders is a collaborative initiative between OuttaBoundz UK and Laulima Studios, to create a cross-cultural experience that combines the love of golf with cultural education.

This five year initiative aims to bring together young golf enthusiasts from locations such as UK, Canada, Australia and Hawaii, to share their passion, learn from each other, and gain a deeper appreciation for diverse cultures.

FROM TAYLORMADE

CLUB SUPPORT

BALL SUPPORT

PLAYER ACCESS

INITIATIVE SUPPORT