2025 Headline Campaigns

Focus on showcasing the craftsmanship and innovation behind Indi Golf clubs, from design to production.

This campaign builds transparency and reinforces Indi Golf’s dedication to quality.

Highlight the expertise and care that go into making Indi clubs.

Build trust and credibility by showcasing the brand’s commitment to excellence.

Educate the audience on what sets Indi products apart.

Instagram: High-quality reels and photos of production and design.

YouTube: In-depth videos of the design and production process.

LinkedIn: Posts detailing the innovation and technical aspects.

X: Bite-sized behind-the-scenes content and links to longer-form pieces.

This campaign highlights the personal stories of the founders and customers of Indi Golf, emphasising the shared passion and challenges behind every shot.

It humanises Indi Golf, making it relatable and emotionally engaging.

Showcase the human side of Indi Golf to deepen emotional connections.

Build brand loyalty by aligning with golfers’ personal journeys.

Increase follower engagement by encouraging story sharing.

Instagram: Carousel posts and Reels featuring personal stories.

YouTube: Mini-documentaries showcasing golfers’ journeys.

Facebook: Longer-form posts and discussion threads for storytelling.

LinkedIn: Spotlight posts for founder and team stories.

Provide followers with tips, tutorials, and trivia to help them improve their game and deepen their love for golf.

Educational content positions Indi Golf as an expert in the industry.

Educate golfers on improving their skills while subtly integrating Indi products.

Build trust and authority by becoming a go-to resource for golf knowledge.

Keep followers entertained with diverse, sharable content.

Instagram: Short tutorial reels and carousel posts.

YouTube: Full-length instructional videos and golf tips.

Facebook: Trivia posts and longer explainer videos for broader engagement.

TikTok: Fun, quick golf tips that resonate with a younger audience.

Create interactive golf challenges, encouraging followers to participate and showcase their skills using Indi clubs. Challenges such as “Longest Putt” or “Trick Shot Tuesday” build excitement and community participation.

(maybe elements outside of own products like drive, 150 yards with irons etc.)

Foster a sense of community through shared participation.

Drive user-generated content to increase brand visibility.

Boost social media interactions and follower engagement.

Instagram: Reels and Stories for challenge announcements and user submissions.

TikTok: Trend-based challenges to attract a younger demographic.

X: Quick updates, polls, and engagement threads.

Social Groups: Dedicated space for submissions and peer-to-peer interaction.