December. 11, 2024

Showcase Jay Bothroyd’s journey from professional football to professional golf, emphasising the accessibility and appeal of the sport to non-traditional audiences.

Through a compelling six-part YouTube series, follow Jay’s transformation as he transitions from football to golf, charting his progress through tournaments in 2025 and working toward his ultimate goal of competing in the Legends Tour Q-School in Europe when he turns 50 (January 2032).

The series combines Jay’s personal narrative with TaylorMade product integration to inspire a diverse audience and highlight the possibilities within the game of golf.

Documentary Series: Produce a series following Jay’s transition, highlighting his challenges, training, and milestones. This authentic narrative can inspire football fans and athletes from other sports to explore golf.

Social Media Integration: Utilise Jay’s and TaylorMade’s platforms to share behind-the-scenes content, training tips, and interactive Q&A sessions, fostering a community of new golf enthusiasts.

Collaborative Events: Host golf clinics and events where Jay shares his experience, offering hands-on sessions with TaylorMade equipment, particularly focusing on the TaylorMade Junior clubs to attract younger participants.

EP1 - February 2025

Content: Start with Jay on a football pitch; Explore Jay’s initial interest in golf, his motivations for taking up the sport, and his early experiences on the course.

TaylorMade Integration: Feature Jay’s first fitting session with TaylorMade clubs, emphasizing the customization process and the technology behind the equipment.

EP2 - April 2025

Content: Delve into Jay’s training schedule, including lessons with professional coaches, practice routines, and physical conditioning tailored for golf.

TaylorMade Integration: Highlight the specific TaylorMade clubs used during training sessions, focusing on how they aid in improving different aspects of his game.

EP3 - June 2025

Content: Focus on Jay’s efforts to develop his putting and chipping skills, showcasing drills and techniques.

TaylorMade Integration: Introduce TaylorMade’s putters and wedges, discussing their design features and benefits.

EP4 - July 2025

Content: Document Jay playing full rounds, facing various course challenges, and applying his training in real-game scenarios.

TaylorMade Integration: Showcase the performance of TaylorMade drivers and irons during these rounds, with Jay providing personal insights.

EP5 - August 2025

Content: Follow Jay as he prepares for and competes in his first amateur tournament, capturing the emotional highs and lows.

TaylorMade Integration: Emphasize the role of TaylorMade equipment in his tournament preparation and performance.

EP6 - October 2025

Content: Reflect on Jay’s journey, the progress made, lessons learned, and his aspirations in golf moving forward.

TaylorMade Integration: Discuss potential future collaborations with TaylorMade and how their equipment will support his ongoing development.

Campaign Considerations

Trey Niven to coach Jay Bothroyd twice a month (24 lessons = £0)

Skillest (Badan) to get involved? (RY to arrange)

Dan Grieves session (TM to arrange)

Me and My Golf session (TM to arrange)

Tournament entry fees = £2,500

- 4 events on Clutch Pro Tour

- England Golf Championships

- Other event entry such as Pro-Am’s, events arranged by TM and Hype Sports Management

Videographer costs / Edit = £2,000

Introduce golf to students aged 10–12 through a hands-on school tour featuring TaylorMade Junior Size 3 sets. Create excitement for the sport by hosting interactive challenges, culminating in one student per school winning their own set.

Equip a traveling golf setup with TaylorMade Junior Size 3 sets tailored for 10–12-year-olds (up to 30 kidz per event).

Visit schools across key regions, hosting interactive golf sessions that teach basic skills and create a fun, competitive environment.

Skill-Building Stations

- Driving Fun: Students use foam or soft balls to hit for distance and
accuracy with TaylorMade drivers.

- Putting Pros: A mini putting green setup to teach focus and precision.

- The OB Challenge: A target-based game using iron shots, rewarding
aim and control.

Each school runs a mini competition based on participation, effort, and performance across the stations.

One standout student from each school wins a TaylorMade Junior Size 3 set and a certificate recognising them as the OB Kidz Champion for their school.

Kick-off Announcement

Launch a dynamic campaign video featuring OuttaBoundz introducing the OB Kidz Tour.

Social media teasers with kids of the same age group trying the TaylorMade Junior Size 3 sets, showcasing how fun and accessible golf can be.

Tour Execution (6 events in 3 months)

Visit schools bi-weekly, focusing on large catchment areas to maximize impact.

Share school visit highlights online, tagging schools and featuring standout moments from the kids.

Target Age Group

Focused on the transitional phase when kids are exploring sports and developing skills, making golf an accessible and appealing new option (10-12 years).

Inspiring Lifelong Players

Engaging kids at this age creates a pathway for continued participation and interest in golf.

Fun and Accessibility

Simplified and interactive activities make golf approachable, removing the intimidation often associated with the sport.