To create an effective Influencer programme that amplifies the Lyle & Scott brand, their heritage in golf, whilst talking to a fashion conscious golf audience.
To build:
• Brand Awareness
• Credibility in the golf space
• an engaging fashion minded audience
• on previous activations with Rick Shiels and grow visibility
Through year long Influencer partnerships, running alongside a clear paid ads strategy.
2 x Influencers (<100k followers)
12 month terms
2 service days each
Set amount of deliverables:
• 3 posts/reels a month
• 9 x stories a month
• 1 collab post a month
Paid Ads Strategy
Using specifically created content from influencers such as; reviewing the collection at HQ, talking about the fit to play golf etc.
Mega Macro Level
Strategy Fees
2 x Influencers @ £20k each + 3 drops a year
Paid Ads budget @ £500 per month
£46,000
RY Fees
Influencer Outreach & Campaign Management - £1,000 per month
Paid Ads Strategy & Management - £450 per month
= £1,450 / £17,400
4 x Influencers (<50k followers)
12 month terms
1 service day each
Set amount of deliverables
• 2 posts/reels a month
• 6 x stories a month
• 1 collab post a month
Paid Ads Strategy
Using specifically created content from influencers such as; reviewing the collection at HQ, talking about the fit to play golf etc.
Mid Macro Level
Strategy Fees
4 x Influencers @ £10k each + 2 drops a year
Paid Ads budget @ £500 per month
£46,000
RY Fees
Influencer Outreach & Campaign Management - £1,250 per month
Paid Ads Strategy & Management - £450 per month
= £1,700 / £20,400
8 x Influencers (<10k followers)
12 month terms
1 service day each
Set amount of deliverables
• 1 posts/reels a month
• 3 x stories a month
• 1 collab post a month
Paid Ads Strategy
Using specifically created content from influencers such as; reviewing the collection at HQ, talking about the fit to play golf etc.
Micro Level
Strategy Fees
8 x Influencers @ £2,500 each + 1 drop a year
Paid Ads budget @ £1,000 per month
£42,000 per year
RY Fees
Influencer Outreach & Campaign Management - £1,500 per month
Paid Ads Strategy & Management - £550 per month
= £2,050 per month / £24,600
Lyle & Scott - Influencer Management
By Rocket Yard
