X
2nd August 2024
To continue on from the initial new member drive through paid ads campaigns, and focus on certain areas of the club.
Goal 1 – Continue New Member outreach to create a waiting list
Goal 2 – Brand Awareness
Goal 3 – Drive to gain 50 Associate Memberships
Goal 4 – Increase the Ladies Membership by 15%
Goal 5 - Get inside the Top 100 in the UK
Targeted paid ads strategies through digital communication and PR to increase brand awareness and membership.
Create a full membership by acquiring another 50 members by the end of 2024
Services required:
Paid Ads Campaign creation & Management
Goal 1 - On-going new member outreach to create a waiting list
Promote the renovations made to the course through a paid ads campaign.
Showcase how close HW is to Central London but making a time-lapse reel from Bank to Hadley Wood Train Station and then walk from there.
Services required:
Paid Ads Campaign creation & Management
Goal 2 - Brand Awareness
Create an on-going paid ads campaign to promote the Associate Membership that cancels churn by migrating them to full memberships (waiting list).
Services required:
Paid Ads Campaign creation & Management
Goal 3 - Drive to gain 50 Associate Members
Videography & editing
Media Buying & PR
Reach out to the local community and create a collection of ladies with like-minded attitudes and encourage them to attend the club.
Speak to organisations such as Women and Golf or UKWGC to engage with incentives.
Services required:
Media Buying & PR
Goal 4 - Increase the Ladies Membership by 5%
Create PR pieces that encourage the likes of Golf Monthly, Top 100 Golf Courses and Todays Golfer, to visit the course after the renovations.
Services required:
Goal 5 - Get inside the Top 100 UK Golf Courses
Media Buying & PR
TWO MONTH ACTIVATION
All fees are exclusive and is subject to VAT and all ad spend
*Four month activation includes 20% discount
Paid Ads Campaign Creation & Management - £2,850
Including:
- New Members
- Brand Awareness
- Associate Membership
FOUR MONTH ACTIVATION*
Media Buying & PR - £1,300
Includes:
- Ladies Membership
Paid Ads Campaign Creation & Management - £4,650
Including:
- New Members
- Brand Awareness
- Associate Membership
Media Buying & PR - £1,560
Includes:
- Ladies Membership
Mid August - Mid October 2024
Mid August - Mid December 2024
New Members - £500
Brand Awareness - £250
- Course Changes - £150
- London Route - £100
Associate Member - £250
Total - £1,500
New Members - £1,000
Brand Awareness - £300
Associate Member - £700
- Ladies version - £200
- Mens version - £500
Total - £2,000
TWO MONTH ACTIVATION
FOUR MONTH ACTIVATION*
Mid August - Mid October 2024
Mid August - Mid December 2024
Hadley Wood Golf Club - 2024
By Rocket Yard
