THE POWER CONNECTION
Create a series of dynamic video content featuring TaylorMade athletes and DRVN fitness trainers. These videos would demonstrate specific workouts that translate directly to better golf swings, longer drives, and improved accuracy.
CONTENT OUTPUTS
Release weekly episodes focusing on a different aspect of fitness (core strength, flexibility, endurance) and how it directly impacts specific golf skills.
PLATFORMS TO INCLUDE:
Power Your Game with DRVN and TaylorMade
Showcase how TM equipment is designed to enhance the performance gains achieved through fitness. For example, how a stronger core can increase swing speed, and pair it with Qi10 Driver.
VIDEO SERIES
PRODUCT INTEGRATION
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THE SCIENCE OF GOLF
INSTAGRAM FASHION POSTS
Develop an educational campaign that delves into the science behind fitness and golf performance, supported by data and expert testimonials.
Discover the Science of Golf Fitness with DRVN and TaylorMade
PLATFORMS TO INCLUDE:
CONTENT OUTPUTS
Feature sports scientists, golf pros, and DRVN fitness experts explaining the biomechanics of golf.
Share detailed infographics and articles that break down the science in an engaging, easy-to-understand way.
DOCUSTYLE VIDEOS
INFOGRAPHICS & ARTICLES
Highlight TaylorMade's R&D process. Use data to demonstrate how the technology maximises the benefits of increased strength and flexibility.
PRODUCT INTEGRATION
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COMPETE & IMPROVE
INSTAGRAM FASHION POSTS
Launch a series of fitness challenges that encourage golfers to improve their game through physical fitness, with incentives for participation and progress.
Elevate Your Game with DRVN and TaylorMade
PLATFORMS TO INCLUDE:
CONTENT OUTPUTS
Host monthly fitness challenges, each focused on a different area of golf fitness
Implement a leaderboard system where participants can track their progress and compete against others.
MONTHLY CHALLENGES
LEADERBOARDS
Create custom challenges e.g. improving swing speed could be linked to winning a new Qi10 driver.
PRODUCT INTEGRATION
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FIT FOR SUCCESS
INSTAGRAM FASHION POSTS
Feature real-life transformation stories of golfers who improved their game through fitness, showcasing their journey and results.
Transform Your Game with DRVN and TaylorMade
PLATFORMS TO INCLUDE:
CONTENT OUTPUTS
Produce mini-docs following golfers of different skill levels as they undergo a fitness transformation.
Share compelling before-and-after statistics, demonstrating improvements in performance.
MINI-DOCS
BEFORE & AFTER
Equip each golfer with TM clubs tailored to their new abilities, showing the benefits of pairing fitness with the right equipment.
PRODUCT INTEGRATION
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OPTIMISE YOUR EQUIPMENT
INSTAGRAM FASHION POSTS
Create a comprehensive guide for golfers on how to choose the best equipment based on their fitness level and playing style, emphasising the synergy between physical conditioning and equipment performance.
Optimise Your Game with DRVN Fitness and TaylorMade Equipment.
PLATFORMS TO INCLUDE:
CONTENT OUTPUTS
Develop an interactive digital guide that helps golfers with recommendations for clubs that suit their enhanced abilities.
Host webinars with golf pros and DRVN fitness experts discussing how to select the right equipment as your fitness improves.
DIGITAL GUIDE
EXPERT WEBINARS
Include in-depth reviews and case studies of TM equipment, highlighting features that complement various fitness-driven improvements.
PRODUCT INTEGRATION
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DRVN x TaylorMade | Campaign Ideas
By Rocket Yard
