WE ARE DRVN TO INSPIRE
HEALTH & FITNESS
THROUGH AND FOR GOLF.

THE DRVN STORY

THE MARKET

EXECUTIVE SUMMARY

THE OBJECTIVES

FINANCIAL CONSIDERATIONS

THE TEAM & INFRASTRUCTURE

We are 5 years into this journey and closer than ever to our mission from day 1:

"To inspire health and fitness
through and for golf."

We are developing our platforms, continuing to grow our audience and have invested everything created back into the project to leave us at the precipice of not only creating a very lucrative, successful business, but also creating a hugely positive impact in the world of golf and beyond.

We want you to be a part of that journey.

Tailored workouts for every golfer,
with proven efficacy and regular updates.

Founded by a PGA Professional
and Fitness Pro.

Thousands of users worldwide, offering workouts, mobility exercises, and drills for all levels.

UK-based with 75-80% of the audience in the USA.

DRVN App architecture and source code fully managed internally.

Developing new elements in education and certification as well as additional digital revenue vectors.

From disruptive, unique content to revolutionising a niche, growing industry

PLATFORM DEVELOPMENT

INNOVATIVE STRATEGIES

IN-HOUSE EXCELLENCE

STRATEGIC PRESENCE

GLOBAL REACH

EXPERT-LED

UNIQUE EXPERIENCE

BY USING HIGH-LEVEL TRAINING, PROVEN RESULTS AND A FRESH MINDSET WE WILL REVOLUTIONISE GOLF.

100% DEDICATED TO THE MISSION WE STARTED ON DAY 1:

"TO BE THE DRIVING FORCE IN A GOLF AND FITNESS REVOLUTION"

TO INSPIRE HEALTH & FITNESS THROUGH AND FOR GOLF

• Reach 10,000 active users for increased recurring revenue.

• Build a modernised, eloquent education platform to certify Golf Coaches and Fitness Professionals.
• Develop in-person brand awareness

• Subjectively and objectively the #1 Golf Fitness and Wellness Brand.
• Rival TPI for physical DRVN Certified Coaches
• Continually improve the DRVN App for continued, exponential growth.

SHORT TERM GOAL

LONG TERM 5 YEAR GOALS

In 2024, our Instagram experienced remarkable growth, surpassing 100k followers and reaching an audience of 1.4 million individuals in 30 days. 

We blend advanced instruction with physical performance on and off the course, resonating deeply within the golf industry.

Our brand image diverges significantly from traditional 'golf fitness experts,' maintaining consistency, authenticity, and targeted appeal.

2023

2024

2031

$1.54

BILLION

$1.81

BILLION

$4.80

BILLION

GLOBAL FITNESS APP MARKET VALUE:

Growing at a CAGR of 17.7% in the forecast period (2024-2031).

SkyQuest Technology

25%

33%

80%

Since 2010, worldwide sponsorship spending in golf has risen from US$1.36bn per year to US$2.03bn in 2019. Golf is a proven vehicle to help brands access new audiences & win business.

OF DECISION MAKERS
PLAY GOLF

SAID SOME
OF THEIR BIGGEST BUSINESS DEALS WERE MADE ON
THE GOLF COURSE

AGREE, PLAYING GOLF
IS A GOOD WAY TO MAKE NEW BUSINESS CONTRACTS"

54%

OF BUSINESS PROFESSIONALS SEE
GOLF AS THE SPORT
FOR DOING BUSINESS

390M

2.5x

The affluent audience within golf represents a demographic synonymous with luxury, exclusivity, and a discerning taste for the finer things in life. Golf, long associated with a sport of prestige and sophistication, naturally attracts high net worth individuals who appreciate the elegant leisure that the game offers.

GOLF FANS

MORE LIKELY TO
BE A HNWI

3.6x

MORE LIKELY TO PURCHASE LUXURY GOODS

As our global user base continues to grow, we remain committed to expanding our offerings, forming new partnerships, and amplifying our impact. With an increasingly engaged audience, we are well-positioned for accelerated growth and are excited to unveil our next significant update soon

DRVN Strategies for Growing the Game of Golf:

PGA INTEGRATION

Work with the Professional Golfers Association to make DRVN a Member Benefit     and a part of every Coaches Training and Delivery.

FITNESS AND NETWORK EXPANSION

Create networks within the fitness industry by certifying fitness professionals to work in the golf space.

INCLUSIVE GOLF ACCESS

Create pathways to increased access for all demographics within golf both digitally and physically.

STRATEGIC PARTNERSHIPS

Work with the best partners to increase reach and audience impact.

JUNIOR DEVELOPMENT

Junior pathways and scholarship creation to  embed ourselves within the next generation.

PERSONALISED COACHING

A secondary app to deliver a personalised coaching experience for everyone within the golf training space.

DRVN Strategies for Growing the Game of Golf:

TECH INNOVATION

Continue to use innovative practices and technologies to enhance our digital products.

FITNESS AND GOLF SYNERGY

Utilising the high paced evolution of the fitness industry and merge that with the slower to change golfing landscape.

HEALTH ADVOCACY

Be the leading advocate for physical and mental health  for all golfers around the world.

Entry into college golf programs - provide specialised golf training and coaching, addressing gaps in existing school programs. This will be rolled out alongside Under Armour.

Will enable young people to progress from the "Train Like You Play" Junior System to full DRVN Programming via the app, at no or reduced cost based on circumstances. This will provide significant opportunities.

Developing training programs for colleges. Partnering with TM, UA, and the Junior setup, we aim to positively impact the future of golf. This multi-faceted approach will offer standardised and facility-specific training options. 

YOUR GOLF WORKOUT OF THE DAY

WHY INVEST?

With a proven product-market fit and nearly complete infrastructure, our growth in business, team, and audience promises significant financial returns.

£400k in exchange for a 10% equity stake

INVESTMENT OPPORTUNITY

STRATEGIC PLAN

Year 1 to implement a sales and marketing specific element within the business. This will develop on the current automated system, enhance customer service and build extensive awareness alongside increased conversions and LTV via communications and narrative. This will also enhance the social proofing element as we can play a bigger role in the users journey and collect additional, high value media to use for future advertising.

Additional marketing budget in year 1 alongside the implementation of this sales team.

For 3-4 high level ambassadors from the pro golf or influencer golf spaces. The ambassador/affiliate program will grow in all directions, but we will aim to secure 3 or 4 high value individuals (or platforms) to lead our external output and bring their audience into the DRVN ecosystem. The length of these agreements etc will be aligned to our longer term goals.

STRATEGIC PLAN

To bring in a team to build and develop the education element of DRVN. This will aid in enhancing the quality of our courses, increase delivery and give full support to individuals working through our certification courses.

To develop a secondary coaching app for our certified individuals. This will be a different platform building on our DRVN resources to allow those individuals to coach 1-on-1 anywhere in the world, under our brand and using the best platform possible for user experience. This will also give us an additional revenue stream as we take a hosting percentage of all transactions in the app.

To implement new content creation, collaborations and output vectors. This will be including the travel and logistics to get the highest quality media with the ambassadors above.

June 22'-May 23'

June 23'-May 24'

June 24'-May 25'

June 25'-May 26'

June 26'-May 27'

June 27'-May 28'

TOTAL REVENUE

TOTAL DIRECT COSTS

TOTAL EXPENSES

NET PROFIT (EBITDA)

£158,652

£219,739

£497,084

£889,102

£1,452,187

£2,349,088

£10,059

£31,570

£48,484

£75,280

£124,136

£132,764

£150,266

£187,306

£307,899

£519,590

£631,093

£864,738

(£1,673)

£863

£140,701

£294,231

£696,958

£1,351,586

PROFIT & LOSE - HEADLINE

IN-HOUSE EXCELLENCE

Website, design, branding, and media are all crafted internally.

STRONG ONLINE PRESENCE

IG audience over 100k with 100% growth in 2022; YouTube at 20.7k.

EXPERT TEAM

PGA Professional & Fitness Specialist, 90% founder-owned.

STATE-OF-THE-ART FACILITY

DRVN Studios prototype location in the UK open and fully operational.

TECH-FORWARD

External app development with in-house source codes. DRVN App live with over 2000 paid users.

PRESTIGIOUS PARTNERS

Collaborations with TaylorMade Golf, Under Armour, and CrossOver Symmetry.

LET'S CONNECT

WE ARE EXCITED TO CONNECT WITH YOU AND TO DISCUSS EVERYTHING WE ARE PASSIONATE ABOUT.

MICHAEL DENNINGTON

EMAIL: train@golf-word.com

PHONE: (+44)7860535107

INSTAGRAM: @drvngolf