2025

Share founder journeys and customer stories to create emotional ties, showing Indi as more than just clubs but as a brand that stands with every golfer on their journey.

Create a series of short videos introducing the Rob & Scott, their love for golf, and why they started Indi Golf.

Encourage followers to share their own golf stories with a dedicated hashtag, focusing on how Indi Golf has impacted their journey.

Explain the science and performance metrics behind Indi Golf’s club designs in a series that breaks down complex engineering in a digestible way.

Drive engagement with challenges and live Q&As. User-generated content and interaction build loyalty, showing Indi is actively listening and connected.

Offer free, virtual golf clinics or webinars that cover golf tips, fitness advice for golfers, and in-depth product demos for followers.

Collaborate with followers to create themed playlists, like “On the Way to the Course” or “Practice Range Jams,” featuring the community’s favorite songs.

Post a weekly tip or trick that followers can try on the course, shared by a different member of the Indi Golf community each time.

Showcase design processes and team culture. This transparency reveals the quality craftsmanship behind each club, adding authenticity and giving followers an inside look.

Create a series highlighting each step of the product design journey, from concept sketches to final production.

Take followers on tours of Indi’s workshop or production spaces, introducing them to the tools, machines, and methods used to create the clubs.

A day in the life of...These little segments would follow a team member around for the day, showing what it's like to work at Indi.

Use golf influencers, from micro to pros, to reach targeted audiences by creating specific content that can build credibility and position Indi as a trusted, performance-driven brand.

Set up fun challenges between influencers closest to the pin, or trick shots, using Indi clubs.

Capture short instructional videos where influencers demonstrate how they use Indi clubs to improve specific aspects of their game.

Have each influencer do a “takeover” of Indi Golf’s Instagram Stories for part of the day, capturing their unique perspectives and sharing their favorite products.

Share tips, tutorials, and golf trivia to add value and position Indi as an expert resource, offering followers entertainment, education, and a reason to stay engaged.

Create a beginner-friendly series breaking down fundamental aspects of spin and how it works, and at the core of Indi wedges.

Educate followers on the unique aspects of each club, explaining when and why to use each one.

Explain golf-specific terms, slang, or lingo in a quick “word of the week” post, making the language of golf more approachable.

Encourage user-generated content and exclusive online groups, building a loyal community around the Indi lifestyle where golfers connect, share tips, and feel like part of the brand.

Create a private online community (like a Facebook Group or Discord) for Indi Golf customers and fans, where they can share tips, ask questions, and discuss their love for golf..

Organize local or regional meet-ups where Indi Golf fans can get together for rounds of golf, lessons, or social events.

- 4 posts/reels a week

- Minimum 2 stories a day

- Touching on 3 content strands a week

- 4 week post schedule planned out in advantage