FIT TO THE TEE CHALLENGE
PURPOSE
Engage the golf community in a fitness challenge that combines DRVN's app exercises with Adidas gear.
OUTCOME
Drive user-generated content and brand visibility, encouraging social sharing and increased app downloads with the ability to win adidas gear and subscription to DRVN app.
SPOTLIGHT SEGMENTS
Short interviews with challenge participants sharing their experiences and progress.
CONTENT OUTPUTS
- #FitToTheTee Challenge Announcement Reel
- Challenge videos showing certain routines
- Share User Participation videos
- Weekly compilations featuring the best user-submitted videos
PLATFORMS TO INCLUDE:
GOLF FIT FASHION FRIDAYS
PURPOSE
Highlight the synergy between fitness and style in golf, emphasising the versatility and performance of adidas golf apparel through DRVN's app.
OUTCOME
Position adidas and DRVN as leaders in stylish and functional golf wear and fitness, driving both apparel sales and app engagement.
INSTAGRAM FASHION POSTS
CONTENT OUTPUTS
- Photos and videos of the DRVN owner and influencers sporting adidas golf outfits.
- Posts featuring fitness tips from the DRVN owner, explaining how specific Adidas apparel enhances performance during workouts.
- Segments where influencers share their favourite Adidas pieces and demonstrate fitness routines.
PLATFORMS TO INCLUDE:
ADIDAS GEAR TEST
PURPOSE
Showcase the durability, flexibility, and style of adidas golf apparel through rigorous fitness tests and golf training exercises.
OUTCOME
Establish adidas as the premium choice for high-performance golf wear while increasing DRVN app downloads.
CONTENT OUTPUTS
- Short, impactful videos of the DRVN owner and influencers testing adidas gear in various fitness scenarios, from stretching to intense workouts.
- Daily updates and behind-the-scenes content showing the preparation and execution of these tests.
- A series titled "adidas Gear Test with DRVN," where each short episode focuses on a different piece of adidas apparel, its features, and its performance during golf fitness routines.
PLATFORMS TO INCLUDE:
GOLF & GRIND:
A DAY IN THE LIFE
PURPOSE
Provide a glimpse into the daily routine of the DRVN owner, blending golf practice, fitness, and lifestyle while highlighting Adidas apparel.
OUTCOME
Humanize the DRVN brand, increase app engagement, and promote Adidas golf wear as part of a golfer's lifestyle.
CONTENT OUTPUTS
- Stories following the DRVN owner throughout a typical day, from morning workouts to golf practice.
- Engaging followers with polls about their own routines and preferences, encouraging them to share their stories.
- A vlog-style series where the DRVN owner documents their daily routine, focusing on the integration of fitness, golf.
- Segments offering tips on maintaining a balanced lifestyle, optimizing fitness routines.
PLATFORMS TO INCLUDE:
DRVN x ADIDAS GOLF
FITNESS RETREAT
PURPOSE
Promote a special golf fitness retreat hosted by the DRVN owner, where participants experience intensive training and the latest Adidas gear.
OUTCOME
Create a premium brand experience, drive engagement, and foster a community around DRVN and Adidas.
CONTENT OUTPUTS
- Announcements and teasers about the upcoming retreat, featuring sneak peeks of the itinerary, guest influencers.
- Daily countdowns to the retreat, building excitement and anticipation.
- A professionally produced documentary capturing the highlights of the retreat, including fitness sessions, personal stories.
- Interviews with participants discussing their experiences of the retreat.
- Create a Facebook group that allows people to come together as a community and talk before, during and after the retreat
PLATFORMS TO INCLUDE:
